LEAD ENGINE × NEWCODE — REVOPS DEMO

Messy leads in, clean pipeline out.

This is a simulation of the RevOps work that usually takes hours by hand: cleaning a lead list, removing duplicates, standardizing WhatsApp numbers, scoring every lead, then drafting follow-ups for the ones going cold. Press the button below and watch the workflow work on 20 sample leads from a small agency.

The workflow has not run yet — the data below is still raw.
20
raw lead rows in
—
clean leads after dedupe
—
hot leads — closest to closing
—
stale leads rescued with a follow-up draft
FLOW

The n8n workflow — 5 automated steps

In real work this chain runs in n8n whenever a new lead arrives. In this demo you run it once for all 20 leads at once.

WAITING

1 · Intake

Pull 20 rows from the spreadsheet / CRM, exactly as received.

WAITING

2 · WhatsApp Normalization

Every number converted to one uniform +62 format.

WAITING

3 · Remove Duplicates

The same lead from many sources merged into one.

WAITING

4 · Scoring & Routing

Each lead scored 0–100, then routed to its pipeline column.

WAITING

5 · Follow-Up Drafts

A message draft is prepared for every stale lead — you just review and send.

BEFORE

Raw data — exactly as received from the client

Doubled names, mixed-up number formats, empty statuses. Nobody knows which leads were already contacted and which have gone cold.

Lead spreadsheet — 20 rows

3 duplicates 9 random number formats 8 empty statuses
Name / BusinessWhatsAppStatusLast SignalContact
n8n — execution log
// Waiting for the workflow to run…
// Press “Run the Automation” above.

How the lead score is calculated

  • Buying signal (asked for a demo, budget approved, asked for a contract)0–40
  • Reply activity0–30
  • Profile fit (business size & need)0–20
  • Contact recency0–10
AFTER

Clean pipeline — the automation’s result

17 unique leads, uniform numbers, every one with a status and a score. Click any lead card to see its score breakdown.

The pipeline is still empty Run the automation above — this board fills in automatically when the workflow finishes.

Final result: 20 messy rows → 17 leads ready to work

3 duplicates removed, 9 number formats standardized, 6 empty statuses on the surviving leads filled in automatically. 5 hot leads ready to close first, and 4 stale leads that would have been lost now have follow-up drafts. Work that usually takes about 2 hours in a spreadsheet, done in a single run.