LWD Studio: video, packaged ready to publish

Your voice, every week — without the blank page.

Founders know a newsletter works. What they don't have is four quiet hours every week to write one. This service runs the whole operation for you: research, drafting, scheduling, and a short report after each issue — in your voice, from your own material.

It starts with how you already write and talk: your posts, talks, and notes become the voice guide. Every issue is drafted from that material and your agreed positions, and nothing is published until you approve it. If an issue needs a story or a number, it comes from you — a ghostwriter who invents your experience is a liability, not a service.

How it works.

1. Voice capture — I build a short voice guide from your existing content, plus the positions you want to be known for.
2. Pilot issue — one short issue, drafted and revised with you, to lock the voice before any commitment.
3. Weekly rhythm — research and draft during the week; you approve; it publishes on schedule.
4. Report — after each issue: opens, clicks, replies, and subscriber movement, in plain numbers.

Where it runs. Beehiiv — setup, segments, referral program, and recommendations handled as part of the operation.

Send a custom brief through the desk with links to where you already write or post. The pilot issue comes first.

Send a custom brief

Creators are a pipeline, not a pile of DMs.

Brands don't struggle to find one UGC creator. They struggle at twenty: briefs in chat threads, deadlines in someone's memory, rights nobody wrote down, and a video that claims something the product never did.

This service builds the system that runs it: a creator profile for your brand, sourcing and vetting, written briefs, a tracker your team can see, quality control on every draft, and a weekly report. You approve outreach messages and final videos — the system does the organising, not the deciding.

What you get.

• A creator pipeline with clear stages — Sourced · Contacted · Briefed · Draft · Revision · Approved · Live — so any creator's status is one glance, not a scroll through chats.
• Briefs that protect you: the hook, the product facts creators may use, the do-and-don't list, deliverables, deadline, and usage rights — agreed in writing before anyone films.
• Quality control that rejects what would hurt your brand: invented benefits, fake before-and-afters, and medical or miracle claims never go live.
• Payment and rights tracking — who was paid, what ran, and when usage rights expire. The brand pays creators directly; this office never holds creator money.

How it starts. With a pilot roster of about five creators, run end to end, before scaling toward a full roster. You see the tracker and the first approved videos, then decide.

Send a custom brief through the desk: your product, where you sell it, and roughly how many videos a month you want. The pilot roster comes first.

Send a custom brief