Lead Engine: outreach that reads as personal

Your leads aren't the problem. The spreadsheet is.

Leads go cold in messy lists: the same person twice, phone numbers in five formats, half the rows with no status, and nobody sure who was contacted last. This service cleans the list you already have and puts a small system on top of it, so it stays clean.

Your original file is never edited. The cleanup runs on a copy, and you get a run report showing exactly what changed: duplicates merged (listed, never silently deleted), numbers standardised, every lead scored and placed in one stage.

What you get.

• A clean pipeline board: New · Contacted · Hot · Stale — every lead in exactly one stage, no blank statuses.
• A score for every lead with the breakdown shown — buying signal, reply activity, profile fit, recency — so you can see why a lead is marked Hot, not just trust a number.
• A follow-up draft for every stale lead, written from its last topic, ready for you to review and send yourself. Drafts only — nothing is ever sent automatically.
• The n8n workflow that keeps it clean, in your account, plus a one-page operator note so your team can re-run it safely.

How it works.

1. You share the list as it is — messy is fine.
2. A pilot run cleans the first rows and shows you the before/after.
3. On approval, the full cleanup runs and the workflow is set up in your account.
4. Two weeks later we look at the board together: how many leads came in, how many went stale, what the drafts recovered.

Proof. See the live demo: 20 deliberately messy dummy leads go in, 17 clean ones come out — duplicates removed, numbers standardised, scores explained, stale leads rescued with drafts. All demo data is dummy data, labelled as such. Run the RevOps Lead Cleanup demo

Send a custom brief through the desk with your rough row count and where the list lives now (sheet, CRM, or chats). The pilot comes first.

Send a custom brief

Cart abandonment is not a traffic problem.

Most stores already have the visitors. What they don't have is the follow-up: someone browsed, someone left a cart, someone bought once and never heard from the store again. Lifecycle email is the system that speaks at those moments — automatically, but only ever with your real products and your real offers.

This service builds that system in Klaviyo, in a deliberate order: the money leaks first, the nice-to-haves later.

Build order.

1. Foundation — account and tracking setup, sending-domain authentication (SPF, DKIM, DMARC), and suppression hygiene, so emails land in inboxes, not spam folders.
2. Abandon flows — cart abandonment, then browse abandonment: the two flows closest to revenue.
3. Welcome series — what a new subscriber hears in their first week.
4. Post-purchase & review request — care after the sale, and reviews asked for at the right moment.
5. Winback — a last, honest attempt for customers who have gone quiet.

Rules that don't bend.

• Only your own subscribers who consented. No purchased lists, no scraped lists, no other brand's customers — ever.
• Discounts and offers are only the ones you set in your store. The system never invents one to make a flow "perform".
• Every flow is tested before it goes live: links clicked, codes checked at checkout, rendering checked, consent and suppression verified.

How it starts. As a pilot: the foundation plus the cart-abandonment and post-purchase flows, measured for an agreed period — then the rest is built on what the numbers show.

Send a custom brief through the desk with your store link and roughly how many orders a month you do. The pilot flows come first.

Send a custom brief